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Connect with Florida's top destination experts and discover surprising travel experiences.

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Meet The Manatees In Crystal River, Florida

Featuring: John Pricher

Executive Director , Discover Crystal River

Discover the best places to paddle, kayak and swim in the pristine waterways of Crystal River, Florida.

A Blissful Beach Getaway in Jacksonville, Florida

Featuring: Katie Mitura

Vice President of Marketing and Communications , Visit Jacksonville

A destination expert's top picks for experiencing the authentic side of Jacksonville, Florida.

Meet Florida's Top Destination Experts

Kolby Kucyk Gayson

Tourism Communications Manager

Katie Mitura

Vice President of Marketing and Communications

John Pricher

Executive Director

Jessica Marr

Marketing & Communications Coordinator

What Is A Destination Organization?

A destination organization is responsible for promoting a community as an attractive travel destination and enhancing its public image as a dynamic place to live and work.

Get Involved

We are looking for destination marketers who want to share the hidden gems and off-the-beaten path things to do in their hometowns.