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Let local experts show you their favorite spots in the Land of Lincoln.

Illinois state motto

Reconnect with Nature in Rockford, IL

Featuring: John Groh

President/CEO , Rockford Area CVB

Rediscover a haven of natural beauty in Rockford, Illinois.

Get a Front-Row Seat in Aurora, IL

Featuring: Cort Carlson

Executive Director , Aurora Area Convention & Visitors Bureau

From award-winning Broadway musicals to the largest waterpark in Illinois, Aurora is a perfect escape from the hustle and bustle of nearby Chicago.

Meet Illinois' Top Destination Experts

Jeff Berg

Tourism Manager

Cort Carlson

Executive Director

John Groh



Terri Reifsteck

Vice President of Marketing & Community Engagement

What Is A Destination Organization?

A destination organization is responsible for promoting a community as an attractive travel destination and enhancing its public image as a dynamic place to live and work.